>> people are afraid to go to a dealership. you want to make them feel as warm and comfortable with you. if somebody does not like you, and they will not buy from you. >> do not ignore her. looker in the eye. 80 5% of decisions are made by the woman. days later the new ad is being viewed twice as many times as the old one. member the first offer? now we have a new one $7,000. >> thank you. >> congratulations. meanwhile, it doesn't matter if you're driving a new or used car, there's no relief from the pain of rising gas prices. the natural average is $3.79, at 37 cents higher than a year ago. >> there's controversy brewing over at starbucks.